Jim Hooper
Quality Manager
Hewlett-Packard Company
Computer Intuition was used to analyze the customer comments from one of our customer satisfaction surveys. The survey included both quantitative and qualitative sections. The comments were analyzed with Computer Intuition, and then the hints, or most significant ideas in the comments, were interpreted with my own intuition. The result of the process was a set of new insights. These insights were never suggested by the numerical analysis of the answers in the quantitative section of the survey. The new insights were simpler to understand, more compelling, and more usable than the conclusions derived from the numerical analysis.
Computer Intuition was also used in analyzing a different set of customer comments. This analysis yielded what, at the time, were surprising findings. Additional work, which was done later, corroborated the initial findings. We used the insights gained from the Computer Intuition analysis to modify our operations, and we are confident that the implemented changes will benefit both us and our customers.
The computer technology itself has the advantage of being a consistent, objective approach to prioritizing ideas.

Hewlett-Packard